The many OLJ tasks offered throughout this course have enabled me to learn a great deal about the online world and the current trends surrounding social networking through theories and practice. The three experiences that have most impacted upon my learning are Library 2.0, Online Identity and developing a marketing strategy.
Library Librarian 2.0 – Has the role of libraries and librarians changed that much? As always, we are in the business of providing for the needs of our users, creating lifelong learners able to critically analyse the information presented to them. What has changed is the competition. Where once we were the vortex, now we must reinvent ourselves to stay relevant. The librarian and in turn the library must not only be prepared but also lead change, they must embrace technology and in doing so the 4C’s of social networking – connective, collaborative, creative, community-centred, and the recently added crowdsourcing. Information provision in the 21st century involves being where the patrons are and overwhelmingly the patron is online (Socialnomics09) on mobile devices. ASU Library is delivering services through You Tube and Twitter in small minute blocks and succinct messages. Information provision means broadening our personal learning networks (Utecht, 2008) to observe and discover best practice from the collective intelligence of our colleagues and peers – through RSS feeds, twitter, online communities of practice – and of the user – library blogs, postit, skype, FAQ on a wiki, delicious – it means conversation (Abram, 2007) and it means letting go of perfection while welcoming trial and error and delete Farkas (2008) and Cohen (2006). Librarian 2.0 means change, slow and steady and inevitable. What does this new era of
technology savvy, social networked, creators of knowledge need? A user-centred participatory library that allows new ways to connect and deliver services through technology and change staffed by a librarian willing to lead the way. Online
Identity – My eyes were opened the most by the discussions around online identities and the important role an information professional has in informing and education web 2.0 users of the implications of the digital footprint they are creating via their participation with social networking tools. The powerful background mechanics of web 2.0 tools which track and aggregate a person’s online behaviour results in a profile being built of the user which invariably they know little about. Pearson (2009) discusses the phenomenon of your messages/content being stumbled upon by any number of others whom you did not intend it to, your employer included. The strong pull for an online identity, to connect and communicate, to conform, among users can result in people forgoing the possible privacy and security controls of the network site for ‘identity consolidation and management’ (Pearson, 2009) or as Raynes-Goldie (2010) puts it ‘social inclusiveness’, people are more concerned about their social profile rather than their organisational profile. Online gaming has institutionalised the concept of having a pseudonym created by the user by which they are known, the success of which is contingent on that online communities respect for trust. One possibility within the education sector is to provide a secure social network protected by firewalls or better still a private wiki that is not seen by the wider Internet cloud, possibly a good place to educate on appropriate use and a digital footprint.
Marketing Strategy – the reason I have chosen this OLJ activity over the many others that have potentially changed the way I now interact and communicate with my users is because without promotion, my hard work may be in vain. To implement web 2.0 tools within my school setting I need to present them as a more relevant way of learning and teaching to my peers. Although I have leadership support, I still need to justify my work, the changes and new methods I establish within my organisation, articulate what I have done to improve students information literacy and reading skills, it’s all about accountability.
Abram, S. (2007) Web 2.0, library 2.0 and librarian 2.0: preparing for the 2.0 world. A paper presented at the Online Information 2007
Conference. Retrieved from http://www.online-information.co.uk/online09/files/freedownloads.new_link1.1080622103251.pdf
Brown, AL. (2009). Developing an Effective Social Media Marketing Strategy, in Salt Lake City Social Media Examiner (30 July) Available
Cohan, S. M. (2004) Grow the Profession: Marketing the Librarian. From LIScareer.com Career Strategies for Librarians Available http://www.liscareer.com/cohen_marketing.htm
Cohen, L. (2006) A Librarian’s 2.0 Manifesto [Online]. Retrieved from http://www.youtube.com/watch?v=ZblrRs3fkSU on 01/04/2010.
Farkas, M G (2008), “The Essence of Library 2.0” [blog]. Retrieved from http://meredith.wolfwater.com/wordpress/2008/01/24/the-essence-of-library-20/
Pearson, J. (2009). Life as a dog: Personal identity and the internet. Meanjin, 68(2), 67-77. Retrieved from http://search.informit.com.au/fullText;dn=200906244;res=APAFT
Raynes-Goldie, K. (2010). Aliases, creeping, and wall cleaning: Understanding privacy in the age of Facebook, First Monday, 15(1), 4 January. Available http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2775/2432
Socialnomics09. (2009) Social Media Revolution. Retrived from http://www.youtube.com/watch?v=sIFYPQjYhv8
Utecht, J. (2008). Stages of PLN adoption on his blog The Thinking Stick Available http://www.thethinkingstick.com/stages-of-pln-adoption